The Always-On approach TikTok took to entertainment put brand content at the top of fans’ feeds
Promote Joy
Engage Fans
Social First
Our job is social media. It’s to entertain, provide a bit of laughter, make the feed a better place. Joy should be front and center in all marketing, making TikTok and entertainment synonymous.
Think like a fan: What would you like to see from a page? What perspective could only TikTok provide? How does entertainment work on TikTok?
By using trending sounds and filters, TikTok was able to put itself into the zeitgeist by showing up next to beloved IP, demonstrating how the latest trends and the biggest stars are inextricable.