Spider-Man: No Way Home

Channel the hype

Our partnership ensured alignment around key campaign beats, communicating that TikTok was the home to Spider-Man fandom.

Tap the fandom

We worked closely with Sony to produce the in-universe “Daily Bugle”, harnessing the organic fandom and rampant speculation

Creative on the go

My team crafted red carpet coverage that connected the cultural power of TikTok to the joy of Spider-Man: No Way Home